Turn Your Data Into Profitable Growth.
Iyrex Media helps growth-focused brands fix tracking, uncover hidden revenue opportunities in GA4, and scale paid media with confidence.
Trusted by Growth-Focused Brands Logos (minimal row format): MSF.be | Rome Snowboards | Bataleon | Etnies | Sockeloen | Aura Spa | Beyond Medals
Over 10 years of hands-on experience in Google Ads, GA4, GTM, and performance measurement.
Most Brands Don’t Have a Traffic Problem. They Have a Measurement Problem.
You can’t scale what you don’t measure properly.
Many brands are running ads on incomplete data, broken attribution, or dashboards that look good but don’t drive decisions.
Here’s what that usually looks like:
Broken Tracking
• Missing or inaccurate conversion values
• Duplicate GA4 implementations
• No CRM attribution
• No enhanced conversions
Blind Scaling
• Scaling campaigns without knowing true profitability
• Ignoring regional performance gaps
• No creative-level insight
Reporting Without Insight
• Vanity metrics
• No clear decision framework
• No link between marketing and business outcomes
If the foundation is flawed, performance will always plateau.
A Measurement-Led Growth Approach
At Iyrex Media, paid media doesn’t come first.
Measurement does.
We fix the foundation before we scale anything.
1. Fix the Foundation
We audit and rebuild your tracking ecosystem so your data is accurate and decision-ready.
Includes:
• GA4 audit & clean implementation
• Google Tag Manager restructuring
• Conversion accuracy validation
• CRM & GCLID integration
• Enhanced Conversions setup
2. Surface Hidden Opportunities
Once your data is reliable, we identify where revenue is being left on the table.
Includes:
• Channel performance analysis
• Regional revenue gaps
• Campaign & creative opportunity mapping
• Funnel drop-off insights
3. Scale with Confidence
Only after the system is reliable do we push for growth.
Includes:
• Google Ads strategy & management
• Budget allocation modelling
• Conversion-driven campaign structure
• Decision-focused reporting dashboards
Growth without guesswork.
Real Impact. Not Vanity Metrics.
Case Study 1
B2B Lead Generation Brand
Problem: Poor attribution and low lead quality
Solution: CRM integration + GCLID tracking + enhanced conversions
Result: 32% increase in qualified leads within 90 days
Case Study 2
eCommerce Retail Brand
Problem: Scaling ads with inaccurate purchase values
Solution: Full GA4 rebuild + value-based optimisation
Result: 24% improvement in ROAS
Case Study 3
Service Business
Problem: Traffic growth but stagnant revenue
Solution: Regional performance analysis + budget redistribution
Result: 18% revenue growth without increasing ad spend
How We Can Work Together
GA4 & Tracking Audits
For brands unsure if their data can be trusted.
You’ll receive:
• Full measurement review
• Clear issue breakdown
• Implementation roadmap
Paid Media Strategy & Management
For brands ready to scale profitably.
Includes:
• Google Ads management
• Conversion optimisation
• Performance modelling
Measurement Strategy Consulting
For teams that need expert oversight.
Includes:
• Account audits
• Implementation guidance
• Reporting system design